Winter has been and gone and we illuminated the festive season with Norwich ‘City of Stories’ at Christmas, a spectacular awe-inspiring city light theme.
Norwich BID invested heavily in a range of spectacular Christmas themed lights throughout the city centre and head-turning projections which transformed City Hall and Norwich Castle. 2016 saw a Christmas like no other in Norwich with a dazzling showcase of creativity bursting with imagination, drawing people to the city centre.
Our vision is to make Norwich the number one place in the East of England to visit at Christmas and this was reflected in our national coverage from The Telegraph, The Guardian and more!
The “City of Stories” marketing campaign is hugely successful and this brand was adopted for the Christmas campaign. Norwich, the City of Stories has a captivating audience of over 13.5k Facebook likes, 9k blog subscribers and 10k page views per month.
Press Coverage Examples
10 best Christmas light festivals in the UK