ShopNorwich is a visitor growth campaign which positions Norwich's extraordinary retail proposition to visitor audiences through print and digital media and targeted marketing and PR communications.
The Shopping & Attractions visitor map is produced annually which details the key shopping, heritage, cultural and visitor attractions in Norwich. It positions Norwich as an easily accessible and navigable shopping and cultural city destination and is intended to assist visitors navigate the city and locate its attractions.
350,000 full colour copies are distributed through the East of England's tourist information offices, railway/bus stations, road services stations, hotels, tourist attractions, and supermarkets to name just a few. The visitor map is also available in a digital downloadable version from the VisitNorwich website.