Vote Yes for a Bigger, Bolder, Better Norwich
BID Ballot: 30 June - 27 July

Bigger, Bolder, Better:  Putting You and Norwich First

Support the BID with a 'YES' vote
Norwich BID Ballot: Friday 30 June - Thursday 27 July 2017
This is an exciting opportunity: To spend £5m over five years (2017-2022) making a clear positive impact on the vitality of the city centre and the success of the businesses within it.  The funds will be raised by an annual 1% levy on the rateable value of each and every business premises (over £30,000), in the extended Norwich BID area.

Back the BID
Our proposal for the next 5 years needs a majority 'YES' vote to receive the approval from the Secretary of State to make a bigger, bolder and better BID.
Norwich BID has for the past 5 years strongly delivered many initiatives to benefit city centre businesses.  We want to hear what is important to you and your business,  to focus Norwich BID for the next 5 years. 

Have Your Say

Street-Meetings: Dates and Venues
What will the next 5 years look like?  We want to hear your ideas, answer your questions and show you how Norwich BID can benefit your business, as the BID starts to look ahead and set out its aims and vision for the future.  Please join us for a coffee and catch-up at a time and date that works for you.

Let us know your views by calling us on 01603 727930, or email

An expanded, Bigger, Bolder and Better BID could provide funding for national marketing campaigns, increased Christmas light coverage, a wider area for free Wi-Fi coverage, as well as supporting businesses through cost saving, crime reduction, and coordinating a strong business voice.

Your 'YES' vote and involvement in our initiatives will help shape the BID and will turn this fantastic opportunity into a reality for Norwich...

Norwich BID You Said We Did 2017 Brochure v2

Norwich continues to remain in a strong position with a vibrant and unique offering and a shop vacancy rate which is below the national average.  The BID will be instrumental in developing innovative marketing and destination campaigns and ideas through our VisitNorwich brand.  Putting Norwich front-of-mind for visitors, tourists and as an attractive commercial destination, across the UK and internationally.  Campaigns will look to reach potential visitors using a range of media such as:

  • The VisitNorwich App and social media to engage with communities and individuals to promote events 
  • Norwich the City of Stories, a national marketing campaign to attract visitors to the city
  • National and regional digital campaigns
  • VisitNorwich brand PR and communications
  • Business promotion and recruitment prospectus
  • Norwich shopping and attractions map



Norwich Experience

Norwich is a vibrant, creative city with a rich cultural heart.  We will create new initiatives and campaigns to reinforce Norwich's reputation as a warm and welcoming city and one of the UK's best working, living and shopping environments.  Our initiatives will encourage people to visit the city and to make return visits time and time again.

BID initiatives could include:

  • Christmas lights or a Christmas Festival of Light 
  • A Norwich seasons campaign to maximise opportunities in peak periods and to drive footfall in quieter trading periods such as; Norwich Fashion Week, City of Ale, Food Festival, Noirwich etc
  • Reducing instances of begging and anti-social behaviour
  • Improving signage and wayfinding
  • ALERT radio and DISC scheme to help reduce crime in the city centre through secure information sharing
  • Early evening events to compliment and promote the leisure offer in Norwich and to add value to city centre visitors in the early evening economy
  • City Hosts to welcome and guide visitors in Norwich
  • City centre gateways, installations and attractions



Voice for Business

Lobbying for positive change collectively is proven to benefit business communities.  We will respond with one strong voice, through lobbying, research and initiatives designed to give Norwich a competitive edge, secure investment and put additional resources into the hands of the business community. We will develop and lead initiatives to coordinate and drive the commercial sector in Norwich:

BID projects could include:

  • Promotional campaigns to position Norwich as a top UK commercial destination
  • Transport and access lobbying and forums
  • Developing and growing business sectors/areas
  • Norwich congestion monitoring
  • Norwich city centre Wi-Fi
  • Recycling and waste cost savings
  • Vacant shop campaign 
  • The BIG Conversation - 3 annual sector conferences
  • Skills, Education and Entrepreneurship
INTO UEA Norwich skyline2

BID area map

BID area Map


Please get in touch to make your voice heard, or to find out more about the ballot and renewal process. 

Call 01603 727930 or email us.

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BIDs work has been key to delivering energy and promoting talent in the city. Christmas in Norwich wouldn't be the same without their input and funding. The impact of BIDs work has clearly enhanced both Norwich's daytime and night-time economy.

Jack Thompson, General Manager, Cinema City

INTO UEA Norwich skyline

Having worked in a number of towns and cities across the country I have found the Norwich BID to be extremely professional, strategic and forward thinking in its approach and a powerful voice for the businesses that it represents.

Chris Luff, Store Manager, Marks and Spencer Plc

norwich skyline

The BID has simply made the city work better. Better radios, better events bringing more people in and encouraging them to stay for longer and a far better welcome with the City Hosts out and about to help locals and visitors.

Tim Bishop, Chief Executive, The Forum Trust