Christmas Crown Trail Feedback

If you have a moment to spare, we would very much appreciate any feedback you might have…

Business Information

Business Name*

Business Name*

Participation & Engagement

How satisfied were you with your overall experience participating in the Christmas Crown Trail?*

How satisfied were you with your overall experience participating in the Christmas Crown Trail?*

Why did you choose to take part in the trail this year? (Select all that apply)*

Why did you choose to take part in the trail this year? (Select all that apply)*

Did you notice an increase in footfall during the event period?*

Did you notice an increase in footfall during the event period?*

Did you notice an increase in sales during the trail?*

Did you notice an increase in sales during the trail?*

Trail Components
How would you rate the following aspects?
(1 = Very poor, 5 = Excellent)

Clarity of event information:
(1 = Very poor, 5 = Excellent)*

Clarity of event information:
(1 = Very poor, 5 = Excellent)*

Trail marketing & promotion: (1 = Very poor, 5 = Excellent)*

Trail marketing & promotion: (1 = Very poor, 5 = Excellent)*

Communication with organisers: (1 = Very poor, 5 = Excellent)*

Communication with organisers: (1 = Very poor, 5 = Excellent)*

Ease of setting up your crown/displays: (1 = Very poor, 5 = Excellent)*

Ease of setting up your crown/displays: (1 = Very poor, 5 = Excellent)*

Trail map & materials: (1 = Very poor, 5 = Excellent)*

Trail map & materials: (1 = Very poor, 5 = Excellent)*

Impact on customer engagement: (1 = Very poor, 5 = Excellent)*

Impact on customer engagement: (1 = Very poor, 5 = Excellent)*

Marketing & Visibility

Did customers mention the Christmas Crown Trail when visiting your business?*

Did customers mention the Christmas Crown Trail when visiting your business?*

Which promotional materials worked best for your business?*

Which promotional materials worked best for your business?*

Event Impact

What benefits did your business gain from participating? (Select all that apply)*

What benefits did your business gain from participating? (Select all that apply)*

Did the trail encourage customers to stay longer or explore more of the area?*

Did the trail encourage customers to stay longer or explore more of the area?*

Suggestions & Future Participation

What aspects of the event worked well for your business?

What aspects of the event worked well for your business?

What could be improved for next year’s trail?

What could be improved for next year’s trail?

Would you be interested in participating in the Christmas Crown Trail again next year?*

Would you be interested in participating in the Christmas Crown Trail again next year?*

Are you interested in participating in other city centre trails or events throughout the year?

Are you interested in participating in other city centre trails or events throughout the year?

Please provide details of themes/events you’d like to see:

Please provide details of themes/events you’d like to see:

Final Comments

Any other feedback or ideas you’d like to share?

Any other feedback or ideas you’d like to share?

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