City of Stories brand shortlisted for major award
Norwich BID is delighted to announce that our City of Stories brand is a finalist in the prestigious City Nation Place Awards. Norwich is one of seven finalists in the Place Brand of the Year award, alongside locations including Limerick, Auckland, and Saudi Arabia.
Launched in May 2019 by Norwich BID, our City of Stories brand created one unifying identity for Norwich, celebrating the strong literary history of the city, and our unique independent spirit. Created in partnership with Ark graphic design studio and storytelling agency Grafik Language, following consultations with organisations and residents from across the city, the City of Stories celebrates all the voices of Norwich.
Editorially, the brand positions Norwich as 'the maverick on the map'. The logo incorporates a chevron design, echoing the iconic Norwich Market rooves. This chevron motif is carried through all print and digital imagery, using a distinctive colour palette to represent each of the city's eight districts. Used across VisitNorwich and Norwich BID, this logo unifies the ambitions and communications throughout the organisation.
The City of Stories launched with 'What is a Norwich' a poem by local Piers Harrison Reid, and with celebrations across the city, including the installation of a holographic totem and a brass band parade. In October 2019, a new VisitNorwich website launched, designed by Soak, incorporating the brand design in every element. In May 2019, the new Norwich BID website, designed by Big Fork, launched.
The brand further evolved with Norwich, the Next Chapter campaign, designed to increase confidence in returning to the city. Once again, the campaign celebrated the stories of the city, launching with an overwhelmingly popular film starring local people.
City of Stories is a Norwich brand, created by Norwich companies, that represents the people and places of our city. We are thrilled that the hard work of our team, and the creativity of these local organisations, has been recognised.