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Purple Flag status for Norwich city centre

Norwich Business Improvement District (BID) is officially celebrating today after receiving the news that the city centre has, for the third year in a row, been awarded the prestigious Purple Flag accreditation for its evening and night-time economy (ENTE) – similar to the Blue Flag for beaches – which aims to raise the standard and broaden the appeal of town and city centres between the hours of 17:00 and 05:00.

Norwich has been recognised for providing a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and wellbeing of visitors and local residents.

Martin Blackwell, Head of Operations, Norwich BID said, “We are delighted that, once again, Norwich has been recognised as a great place to come for your leisure and entertainment.  This is a significant part of our economy and the wider offer of a city.  The assessment by the national external body specifically recognised the fantastic partnership working across the city, between the authorities and the businesses, describing it as “outstanding”.  We are thrilled that the Assessor recognised our role saying, ‘The Business Improvement District (BID) is fully engaged with the Night Time Economy (NTE) and has considerable direct and indirect impact.’ It has been a real team effort to get this award and we look forward to continuing to deliver an amazing evening out for Norwich”

Terry Lordan, Superintendent, Norwich Policing Command said, “I am delighted that the great city of Norwich has been awarded Purple Flag status, this highlights the high standards that have been set by local partners in ensuring a vibrant and safe city for people to visit. We will of course continue to look at best practice and improve on the high standard that we have set; the constabulary will continue to support and contribute towards these aims in any way that it can”

Since 2007, the programme has awarded the Purple Flag status to over 70 towns and cities in the UK and Ireland. Purple Flag accredited towns and cities report a consistent increase in footfall and a decrease in crime within the ENTE.

The Purple Flag programme is managed by the Association of Town and City Management (ATCM) which works alongside – a partnership of key stakeholder groups backed by Government, police and businesses.

Sarah Walker Purple Flag Programme Manager at the ATCM said, "There are now over 70 towns and cities across the UK and Ireland who are proudly flying the Purple Flag after working hard to gain accreditation. The award is not just about safety, but also the vibrancy and diversity of the evening and night-time offer — this can only be achieved by people working together in a strong partnership to which we are seeing great examples of across the country”

Norwich BID will be presented with their accreditation certificates and flags at the Purple Flag Awards night taking place in Melton Mowbray on Thursday 14 November 2019.