A Week to Savour: Looking Back on Norwich Food Week 2026
From Friday 27 February to Sunday 8 March 2026, Norwich BID delivered the inaugural Norwich Food Week, celebrating the city’s exceptional independent food scene and encouraging people to get out and enjoy meals at venues across Norwich.
Food Week kicked off in style with an invite-only launch event for press, partners and influencers held at Turtle Bay. Guests took part in a local hot sauce challenge featuring producers Chillis Galore, Original G Sauce and Norfolk Heatwave, while enjoying treats from Ronaldo Ice Cream, Sponge Cakes and Booja-Booja. The evening also included a Food Week photobooth and a playful “Hot Takes” competition, helping generate early buzz around the event.
In the days that followed, 52 venues across the city took part in Food Week, featuring 109 exclusive offers in the Norwich Food & Drink Weeks app, alongside 9 special Food Week events.
App users were encouraged to enjoy at least three meals out during the week, collecting digital stamps by scanning at participating venues. Once three stamps had been collected, users were able to enter our Food Week giveaway competition, with 157 people successfully completing the challenge and entering the prize draw.
Feedback from customers was extremely positive. Survey respondents rated their overall Food Week experience at 4.63 out of 5, with many highlighting the opportunity to try new venues and cuisines across the city. The event also helped bring visitors into Norwich, with 77% of those surveyed saying they made a trip into the city specifically for Food Week.
“The offers meant I could try lots of exciting things on the menu and share the experience with friends. Loved it!”
The Norwich Food & Drink Weeks app played a central role in helping people explore what was on offer. The app recorded more than 8,600 downloads, representing a five-fold increase in registered users compared with Norwich Cocktail Week in September 2025. Users rated the app 4.55 out of 5 for satisfaction, and at one point during the campaign it reached 39th place in the Apple UK Food & Drink app charts, a significant achievement for a locally focused event platform.
The campaign also performed strongly online. The Norwich Food Week Instagram account grew from zero to almost 2,000 followers during the campaign, with social media content generating 287,000 views. Collaborative giveaways with local restaurants and partners including The Bodega, The Last, Nozza News and Moto Pizza further helped to spread the word and engage audiences.
“Please run this again as it was such a great experience and it really showcased the brilliant food we have on our doorstep!”
Norwich Food Week is organised by Norwich Business Improvement District (BID) to shine a spotlight on the outstanding culinary talent found across the city. With strong participation from venues, enthusiastic public feedback and significant engagement across digital channels in its first year, it was a pleasure to demonstrate the strength and creativity of Norwich’s food scene.
