Meet Prideoscope: The Norwich BID Sculpture for GoGoSafari 2025
We’re proud to be a Presenting Partner for this year’s GoGoSafari, bringing this colourful celebration of creativity to Norwich’s streets.
Forming part of the trail, Prideoscope stands proudly among the herd, not just as a visual spectacle, but as an invitation to see our city through a fresh, joyful lens.
Designed to spark curiosity and celebrate community, Prideoscope is more than just a sculpture; he’s a vibrant symbol of what makes Norwich unique and alive with possibility.
About Prideoscope
With his kaleidoscopic eyes, Prideoscope empowers you to see Norwich through a whole new lens — one bursting with vibrant colours, contrasts, and endless possibility. A living prism, he transforms the familiar into something extraordinary, revealing the magic hidden in every street, landmark and corner of our City of Stories.
Draped in a spectacular rainbow of geometric patterns, Prideoscope is a friend to all who cross his path. And, like a pride of lions who work purposefully together, he also reminds us of the power of the collective; that united, we are stronger, bolder, and brighter.
Prideoscope invites you to embrace the world with curiosity, courage, and a healthy dose of colourful fun, of course! Whether you’re a local rediscovering your hometown or a visitor seeing Norwich for the first time, Prideoscope encourages everyone to pause, reflect, and delight in the unexpected beauty all around us.
Introducing Our GoGoSafari Artist: David Cutts
It’s been an absolute pleasure having David Cutts as the artist behind Prideoscope. His dynamic design has brought our vision to life with originality, heart, and vibrant colour — perfectly capturing the spirit of Prideoscope and the city our sculpture celebrates.
So, who is David? Well, he’s an artist living and working in Kent. The brightly coloured imagery of advertising has a significant influence on his work, helping his exploration of how escapism in advertising and entertainment appeals to people’s desire to want more and change their lives in an instant. That same colour and vibrancy shine through brilliantly in the incredible design he created for Prideoscope.
You can see more of David’s work on his website and Instagram page.
Interested to know how Prideoscope was created? View the timelapse David created below…
Unlock GoGoSafari Fantastic Trail App Rewards
There’s more than just pride and inspiration to be gained from discovering Prideoscope on the GoGoSafari trail – there are rewards too! Trail-goers who find Prideoscope will be able to unlock exclusive special offers via the GoGoSafari app.
We can’t spill the secrets (you’ll need to unlock them yourself) but we’ve teamed up with some fantastic local businesses. Expect great discounts and deals from popular names in Norwich, including Banham Zoo, Castle Fine Art, Lucy & Yak and the Maids Head Hotel, all waiting to be discovered once you meet Prideoscope in person.
So, follow the trail and let Prideoscope guide you to a more colourful (and rewarding) Norwich.
Join the GoGoSafari 2025 Adventure
With beautifully decorated sculptures placed across Norwich and beyond, the GoGoSafari trail is perfect for families, friends, couples, or solo adventurers. Each sculpture is a work of art, designed by local and national artists, and bursting with personality, colour, and creativity.
More than just a day out, it’s a journey of discovery, fun, and community spirit. You’ll laugh, snap photos, maybe even pick a favourite or two… and most importantly, you’ll be helping to raise vital funds for Break, a brilliant East Anglian charity supporting children and young people.
By following the trail, using the app, and supporting the cause, you’ll be part of something truly special. So, what are you waiting for? Roam the city, find the sculptures, and experience the magic of GoGoSafari 2025 for yourself.
