GoGoSafari
Norwich BID is proud to be partnering with local charity Break to bring GoGoSafari to Norwich in 2025.
As a key sponsor of the trail, Norwich Business Improvement District can’t wait to see the city come alive with more than 50 vibrant and colourful GoGoSafari sculptures for 10 weeks over the summer of this year (23rd June – 30th August).
The trail, organised by Break, will feature sculptures of five iconic African animals (lions, elephants, giraffes, rhinos, and gorillas), each one having been dedicatedly decorated by an artist.
When the safari launches in June, the sculptures will be dotted at interesting locations throughout Norwich and the surrounding area. Trail participants will be able to hunt and discover the sculptures, unlocking rewards and milestones as they do. Once the GoGoSafari is over, the sculptures will all be auctioned to raise money for Break, helping its fantastic mission to support children and young people living in care and moving on from care across East Anglia.
Bringing BIG Benefits to Norwich Businesses
The GoGoSafari isn’t just about bringing fun to families and raising much needed funds for Break; the trail attracts significant footfall to the city over the summer period, offering a fantastic opportunity for the city’s businesses to engage with sculpture seekers.
For instance, the last GoGo trail in Norwich…
- Attracted more than 350,000 visitors to the city
- Delivered an estimated economic impact of £25 million for Norwich
- 70% of trail visitors also went shopping on the days they visited Norwich
- 51% of visitors went to attractions they had never seen before as a direct result of the trail
Your Chance to Offer Exciting Trail App Rewards!
Are you a local business? Do you have a great promotional offer for the GoGoSafari? By discovering the Norwich BID sculpture on the trail, intrepid explorers will be able to unlock special offers via a dedicated App.
If you’ve got an idea for a deal that you’d like us to promote on your behalf, please fill out our ‘GoGoSafari App Reward’ form with your proposal and we’ll be in touch!
Some ideas for App reward offers that you might consider submitting are:
- A discount on your product / service
- A ‘buy one get one free’ offer
- A small free giveaway item
- A donation to the trail organiser Break Charity on behalf of your business
- The opportunity for trail explorers to enter a prize draw
Join the Safari Shopfront Competition
Together with Break, Norwich BID is proud to present the Safari Shopfront competition! We’re encouraging our fantastic local businesses to get involved with this year’s GoGoSafari fun by window dressing their way to success over the summer months.
To be in with a chance of winning the competition, all you need to do is…
- Decorate your shop window in a safari theme during the GoGoSafari (23rd June to 30th August).
- Tag the Norwich BID Instagram account (@norwichbiduk) with a photo of your wonderful window display.
Members of the Break and Norwich BID teams will pick the competition winner at the end of the GoGoSafari. We’ve got some great prizes on offer; as well as having your winning shopfront design shared across the VisitNorwich, Norwich BID and Break social media accounts, we’ll award you with two free tickets to the GoGoSafari auction event taking place in October and a commemorative framed certificate.
Meet the Mini Gs: Adding Further Fun to the Safari
Alongside the larger GoGoSafari sculptures, there will be around 60 smaller giraffe sculptures waiting to be found. Known as Mini Gs, these fun-size sculptures are designed and decorated by school and community groups.
Norwich BID are pleased to have found a select few special businesses who will each host a Mini G during the GoGoSafari. We can’t wait to unveil them in locations throughout Norwich!
More About Break
Every penny raised from the trail will directly support young people who have overcome immense challenges early in life. Break provide the care, guidance, and opportunities for those who need a helping hand to build brighter futures and achieve their full potential.
“The incredible businesses supporting this trail are making it possible for us to create something truly unforgettable. Most importantly, every sculpture will help raise awareness and vital funds for young people who need our support. We can’t wait for summer 2025!”
