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Floral Walkway

Norwich blooms with wisteria festoon.

As part of our 2021 city activation work, where we bring the city to life with atmosphere enhancing projects, a brand-new floral canopy has been installed on London Street. Inspired by Norwich's horticultural heritage, this wisteria installation is designed to create a welcoming and cheerful feeling in the centre of the city, and is a first for Norwich.

The flower canopy is a continuation of our Spring Garlands project, where businesses across the city decorated their windows with floral-inspired fixtures. This floral extravaganza pays homage to the Florists' Feast, a 290 year old local tradition, where people came from across the country to Norwich to see the latest breeds of flowers, and explore new gardening techniques. 

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The floral canopy will be in place from 26 May until early September. Vinyls will be installed in  shop windows to share the history of the Florists' Feast, and offer a brightly coloured selfie background. 

Find out more about Spring Garlands.

Find out more about Florists' Feasts.