Festive Love Letters: Expression of Interest Form
Thank you for your interest in the Festive Love Letters Trail, our Expression of Interest form is now closed. Here’s how you can still get involved!
This festive season, let’s transform Norwich into a shimmering, magical wonderland. Norwich BID & VisitNorwich invites city-centre businesses to spark joy, celebrate everything we love about our city, and bring the festive spirit to life.
Create a Magical Window Display
We are asking local businesses along the trail to light up their storefronts with a warm, festive window display. You don’t need a huge budget to make an impact, the goal is to evoke a cozy, magical atmosphere that draws people in.
The Vibe: Warmth and wonder, think twinkly fairy lights, soft glowing tones, warm textures, and inviting seasonal decor.
The Product Focus: Frame your window display around your key products or services so passersby are inspired to step inside and shop.
The Trail Theme: Incorporate a subtle nod to the “Love” theme within your display, whether that’s a heart woven into greenery, a illuminated love quote, or vintage letters and envelopes.
Host an In-Store Interactive Activation
To make the trail truly interactive, we encourage each location to host a simple “Love Letter” station inside their shop. This gives visitors a reason to cross your threshold and engage directly with your brand.
Choose an activation that best fits your space and customer base:
“Write a Love Letter to Norwich”: A dedicated space where customers can write down what they love about our fine city and pin it to a display board or drop it in a postbox.
“Write a Love Letter to Someone Special”: Provide festive postcards and pens for customers to write a note to a loved one, partner, friend, or family member.
“Write a Love Letter to Yourself”: A self-care focused station encouraging shoppers to write a positive note of encouragement or holiday wish to themselves.
Why Your Business Should Join the Magic
Boost Festive Footfall: Draw curious families, shoppers, and visitors directly to your doorstep.
Uncover Hidden Gems: Encourage visitors to venture beyond the main high street and explore every corner of Norwich.
Be Part of Something Enchanting: Co-create a memorable, heartwarming city-wide tradition for residents and tourists alike.
To let us know your festive plans, please email us
The Festive Love Letters Trail is sponsored by the Sainsbury Centre’s Autumn 2026 season, ‘How Do We Find Love?’ (opening 13 November). Multiple exhibitions will explore the profound complexities of human relationships, desire, and intimacy