Festive Love Letters: Expression of Interest Form
Help us spread a little love across Norwich this Christmas
This festive season, VisitNorwich are delighted to invite Norwich businesses to take part in a city-wide Festive Love Letter Trail designed to bring extra Christmas cheer, celebrate everything we love about our city, and drive footfall directly to local businesses.
The trail is sponsored by the Sainsbury Centre’s Autumn 2026 season, ‘How Do We Find Love?’ (opening 13 November). Multiple exhibitions will explore the profound complexities of human relationships, desire, and intimacy.
We’re looking for businesses to help bring the trail to life by displaying a letter or clue in their window, giving visitors another reason to explore and discover something new along the way.
How it works
Display a love letter
VisitNorwich will provide a letter which should be displayed clearly from 19 November to 31 January.
Dress your window
Create a festive display to attract attention and encourage trail participants to discover your business.
Crack the code
Once participants have collected all the letters, they can unscramble the clues and enter a competition to win an exclusive prize.
Why take part?
- Drive footfall to your business as people explore the trail
- Reach new customers and showcase your business
- Encourage exploration beyond the usual high street
- Be part of a city-wide festive experience for residents and visitors
Whether you’re a shop, café, restaurant, attraction, hotel or another city-centre business, we’d love you to get involved.
Ready to spread some festive love? Complete the form below to register your interest. We will be in touch by 9 October to confirm your involvement.