Norwich City Centre Business Survey 2026

Commission street performances and entertainers, such as Norwich Summer Sessions.^*

Provide clear signage, way-finding and directions to make the city navigable.^*

Coordinate the City Hosts, who welcome and assist visitors.^*

Deliver experiences to support the hospitality industry, such as Norwich Food Week, Wine Week and Cocktail Week.^*

Provide lighting and animation over the festive period.^*

Improve street cleanliness with litter removal and cleaning (such as graffiti and gum removal).^*

Innovative installations to improve the city, such as murals, art, benches and sculptures.^*

Animate spaces with displays, street furniture, lighting and creating new spaces.^*

Achieve national recognition for the city through accreditations, such as Purple Flag (which recognises the vibrancy and safety of a place's night time economy). ^*

Crime reduction schemes, such as ALERT, plus new potential schemes such as street wardens.^*

Support large events and festivals in the city such as the GoGo trails and Run Norwich.^*

A new urban green river walk to animate and rejuvenate underused space.^*

Develop new gateways to the city at Prince of Wales Road and St Stephens.^*

Deliver urban greening projects to make the city healthier.^*

Destination marketing campaigns that attract more visitors to Norwich, increase footfall and reach priority audiences at key times of year.^*

National and regional marketing, PR and partnerships that raise Norwich's profile and reputation as a leading UK city-break destination.^*

Promoting longer and more valuable visits, encouraging people to stay longer, return often and explore more of what Norwich has to offer.^*

Creating a strong destination story and voice, bringing together Norwich's businesses, culture, heritage, food, creativity and experiences showcasing our distinctive city.^*

Visitor inspiration that helps people to discover and experience Norwich, including VisitNorwich's website and social channels.^*

Visitor information that helps people navigate Norwich on arrival, including the Norwich Map, itineraries and other resources.^*

Insight, research and performance measurement that helps us understand audiences, improves our activity and marketing impact.^*

Improve transport modes and accessibility for the city, reducing congestion. ^*

Improve car parking, Park & Ride, public transport and options such as Beryl bikes & scooters.^*

Work on an integrated transport ticketing system for Norwich / the region.^*

Support faster and better Broadband to get 95% of the city at >30mbs.^*

Represent Norwich at a national level on issues such as business rates and High Streets.^*

Support education, skills and increase social mobility for Norwich.^*

Reduce the number of vacant units and visual impact of the high street.^*

Retain and grow city businesses through regeneration and investment.^*

Support the city in key growth areas such as tech, creative, commercial, retail and tourism.^*

Identify and secure more external funding for city projects (+£2.3m raised in the current BID term).^*

Improve local and national rail links to London and East/West connections.^*

Attract talent and promote Norwich as a great place to relocate to live and work via the Work in Norwich (WiN) campaign.^*

Provide training and upskilling opportunities for staff.^*

Create innovation, vision and forums to drive the city in partnership with stakeholders and businesses.^*

Provide money-saving schemes for local businesses, such as waste & recycling, utilities and insurance.^*

Deliver sustainability projects and a climate plan for Norwich.^*

Tackle the impact of begging and rough sleeping through schemes such as 'Street Aid'.^*

Research proposals for an integrated conference centre, arena and hotel.^*

Do you have any other suggestions to improve Norwich city centre to increase footfall, spending and to benefit businesses, visitors and residents?

Do you have any other comments?

Your Name^*

Job Title^*

Business Name^*

Business Telephone Number

Business Email

What is the nature of your business?^*