Shaking Things Up: Norwich Cocktail Week 2025 Recap

From 26 September – 5 October 2025, the Norwich BID team successfully delivered its first Norwich Cocktail Week.

We were bowled over by the business community’s response to the event, with 35 bars and restaurants taking part across 5 trails and 11 cocktail-themed events hosted over the 10 days.

As part of the week, we proudly launched a newly developed Norwich Cocktail Week app, which was downloaded by more than 1,700 users. Bars across the city put on special signature cocktails and mocktails to enjoy at discounted prices throughout the week. There were 2,044 QR code scans using the app over the course of Cocktail Week; this means an average of 58 scans at each venue.

The week garnered extremely positive feedback from customers who enjoyed delicious drinks at venues throughout the city. When asked about their experience of Cocktail Week, survey respondents gave a 4.61 rating out of 5, with 100% saying that they’d be keen to attend again next year. The week managed to draw in an audience from outside Norwich, with 66% of those surveyed stating that they had made a trip into the city especially. Venues were also very happy with how Cocktail Week went, rating their participation 4.75 out of 5.

To further elevate the fun through the week, we ran a competition encouraging people to vote for their overall favourite cocktail. 123 votes were cast by the public in the first round of voting. We then selected the 3 top-rated venues / drinks as finalists, and worked with local tour guide and drinks expert Cheryl Cade to decide upon the overall winner. The Last won the competition for their stunning ’24 Carat Gold’ cocktail, with Turtle Bay in 2nd place for their ‘Canary Sour’, and Yalm in 3rd place for their ‘Skippers Sipper’.

A big thank-you to our 2025 Norwich Cocktail Week sponsors for all their support: Veezu, Gyre & Gimble, Zagwear, Dead Man’s Fingers and Yalm.