Festive Love Letters Trail
Follow the love around Norwich with the 2026 Festive Love Letters Trail
There’s no better time of year to find love than at Christmas – in the perfect gift, a meal shared slowly with friends, in old traditions and new discoveries.
This winter, VisitNorwich invites you to discover new reasons to fall in love with the city. Explore cobbled corners, cosy cafes and twinkling windows seeking out 30 hidden ‘love letters’ clues. Collect the letters, piece together the secret Christmas message and you could win a festive prize.
Presented in association with the Sainsbury Centre’s new season of exhibitions, ‘How Do We Find Love?’, the trail is an invitation to discover love around every corner – and share your own Norwich love stories along the way.
Launching 19 November 2026, the trail runs until 10 January 2027.
So, gather your favourite people, wrap up warm and let the trail lead the way as you fall for Norwich all over again.
VisitNorwich is proud to be presenting the Festive Love Letters Trail in partnership with the Sainsbury Centre’s new season of exhibitions, ‘How Do We Find Love?’.
- The upcoming exhibitions ask How Do We Find Love? (13 November 2026 – 30 May 2027), exploring the profound complexities of human relationships, desire, and intimacy.
- With captivating sculpture, paintings, photography and film, The Last Human Kiss investigates how the kiss has shaped human ideas of love, intimacy, devotion, betrayal and belonging.
- Reflecting on how deep connections are formed, broken, remembered and mourned, Ecstasy and the Aftermath asks whether love ever truly ends.
- Bringing together the work of ten internationally acclaimed photographers, Love Stories delves into love as it shapes our everyday lives.