Knowledge Transfer Partnership (KTP)
Business and events tourism have the potential to generate significant economic benefits for Norwich. Through an 18-month Knowledge Transfer Partnership (KTP) with the University of East Anglia, funded by UK Research and Innovation (UKRI), we are exploring opportunities to strengthen the city’s business events offer.
This includes assessing the viability of a Convention and Visitors Bureau (CVB) and a dedicated conference centre, helping create the infrastructure and strategic framework needed to attract more conferences, events and investment to Norwich.