VisitNorwich Campaign Wins Two Awards in Two Days!

VisitNorwich’s “Old City, New Attitude” campaign has been recognised with two industry awards in the space of just two days.

On Tuesday 9 June 2026, the campaign won the Brand Communication Award at the inaugural Brandland Gather Awards. It was then named Best Marketing & Branding Scheme at the Association of Town & City Management Awards on Wednesday 10 June.

Delivered by VisitNorwich, operated by Norwich Business Improvement District, Old City, New Attitude was launched to present a bold and distinctive vision for Norwich, celebrating the city’s unique blend of history, creativity and contemporary culture.

The campaign sought to challenge perceptions of Norwich and strengthen its appeal as a city break destination, using a dynamic, digital-first approach to reach new audiences and showcase the city’s character in a fresh and engaging way.

The results were significant, generating more than 4.47 million impressions and almost one million views of the campaign’s hero film, helping to raise the profile of Norwich among potential visitors across the UK.

A special thank you goes to copywriter Sarah Herman and filmmaker Joseph Harrington, whose creativity and talent helped bring the campaign to life, as well as agency partner Fabbrica Media and everyone involved in its delivery.