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Interreg 2 Seas: Upcycle your Waste

Upcycle Your Waste - Transforming business waste flows into resources at local level


Introduction of circular business cases to transform company waste into resources is a key enabler for the transition to a circular economy. Circular measures like re-design of products and processes and green procurement bring EU companies economic benefits of 3–8% of annual turnover.

SMEs in particular experience difficulties in adopting circular practices, due to limited organisational, technical and financial capacity. Only 25% of SME waste is currently repurposed. There is growing demand from SMEs for:

  • Knowledge of their waste streams and corresponding circular business cases
  • Demonstrated solutions and tools to improve resource efficiency
  • Better cooperation among companies to organise sufficient scale and develop processes to upcycle waste

We want to enable businesses at local level to join this transition by facilitating SMEs to build their knowledge base, get organised & incorporate circular business cases and waste processing practices.


The objective of Upcycle Your Waste is to accelerate the adoption of circular business cases by SMEs that transform waste flows into resources at local level. We aim to achieve this by developing and introducing knowledge, tools and facilities that enable SMEs and local authorities to make this transition.

The overall result of the project is an increased adoption of circular business cases by SMEs in the partner areas in the UK, Belgium, France and The Netherlands, which includes Norwich BID and Kent County Council, OD IJmond, Economisch Huis Oostende, City of Roubaix, Technische Universiteit Delft, Katholieke Hogeschool Vives Zuid.

By pooling this expertise, we can create and demonstrate tools and solutions to enable the adoption of circular business cases by (groups of) SMEs, that can be applied by local authorities, business park managers and SMEs in the 2 Seas region and beyond.

This project receives support from the EU under the Interreg 2 Seas Programme and will run until 2022.

For more details on the project see

For more information about the project in Norwich  and how you might get involved please contact

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