New Festive Magic in Norwich: The Christmas Crown Trail & Chorus Under The Canopy
Norwich Business Improvement District (BID) is proud to be launching two new events this festive season to inspire and excite the city’s visitors.
The Christmas Crown Trail
Join this free, family-friendly festive treasure hunt across Norwich.
Inspired by the re-opening of Norwich Castle Keep and Henry I celebrating Christmas 1121 at Norwich Castle, The Christmas Crown Trail will be a free festive treasure hunt across Norwich.
Launching on 20 November and running until 5 January 2026, the Christmas Crown Trail will guide visitors across the city centre locating festive displays, searching out crowns and clues within creative shop window designs.
At each stop, those on the trail will find crowns and letters to reveal a hidden message; they can then enter a competition to be in with the chance of winning some incredible prizes donated by Norwich Castle.
Along the way, families can see twinkling festive scenes, stop for tasty seasonal treats, discover places to shop for later, and enjoy time together, away from all the usual distractions.
Stefan Gurney, Executive Director, Norwich Business Improvement District (BID), said: “The Christmas Crown Trail is all about inviting families and friends to take a moment away from the everyday and rediscover the magic of Norwich, whether it’s a mid-week stroll or a weekend adventure. This festive trail celebrates our city’s rich history and creative spirit, offering joyful moments and colourful experiences for everyone to love.”
The trail forms part of VisitNorwich’s Christmas campaign. As the city’s official Destination Marketing Organisation and part of Norwich BID, VisitNorwich is celebrating its 20th year promoting Norwich’s stories, sights, and seasonal spirit.
A printed map showing the trail locations will be distributed across the city centre, as well as being available online. The Christmas Crown Trail map will also include locations of light installations and festive windows within the city.
Chorus Under the Canopy
Enjoy Free Performances Under the Canopy of Light
As part of Norwich’s festive display organised by Norwich BID each year, the Canopy of Light will return to Hay Hill. Once again, it will illuminate the heart of the city with a dazzling contemporary ceiling of 32,000 energy-efficient, twinkling LEDs. New enhancements to the installation will make it perfect for capturing festive selfies with family and friends.
Adding to the atmosphere, Chorus Under the Canopy will feature a series of local choir groups and live acoustic performances on Saturdays between 29 November and 20 December from 4pm until 4.30pm. Acts will include Nathan Thomas, WHAM Theatre Schools, and Common Lot Singers.
The new afternoon entertainment will fill the air with festivity, atmosphere and music, offering shoppers, visitors and families a chance to pause and enjoy the spirit of the season. Further information will follow on Norwich BID socials regarding acts and scheduling!
